Branding and marketing on social media increase brand awareness. This boost is also essential for any business, 78% of small businesses and startups use social networks to attract new clients. According to, 33% of consumers use social media to discover new brands.
Social media marketing can increase brand loyalty. 71% of consumers who received a reply on social media will recommend the brand, Twitter X is a recognized social media platform that assists marketers in their businesses. Like any other platform, you need to make the most of it.
Twitter X (now rebranded as “X”) began as a platform for people to express their thoughts. It’s now a powerful platform for connecting brands with their audiences. With 217 million monetizable users daily, it is easy to understand why companies continue using Twitter X.
It’s not enough to Tweet occasionally about a hot topic. Twitter X is a great place for brands to implement a more deliberate social media strategy. They can stand out from the crowd and engage their audience.
This is exactly what this guide will cover. We’ll look at how to create a step-by-step Twitter X marketing strategy to increase your presence and engagement.
Table of Contents
What is Twitter Marketing?
Twitter marketing is a way to promote your brand, its products, and services via Twitter X. This involves creating and publishing content using a social media marketing plan. You need to market effectively on Twitter by publishing the right Tweets at the right moment.
Before you begin Tweeting, it’s important to understand the essential elements of a Twitter marketing strategy. Here’s a quick rundown:
Audit your account. You will have a base to work with.
Look at the strategies of your competitors. Consider their brand voice and what their audience wants.
Set measurable, clear goals. Be specific in what you hope to achieve with Twitter X.
Regularly compare Twitter analytics data with your goals to gauge your progress.
Create your brand voice.
A content calendar can help you create and maintain a consistent strategy for your content.
Posting content is not enough. It is important to have a strategy for Twitter marketing that involves engaging and interacting with your audience. Twitter X is conversational. You can create a conversation with your followers by replying to direct messages or Tweets.
Interacting with your audience’s replies and mentions will increase your chances of appearing in feeds for non-followers, increasing your brand’s visibility and awareness. Twitter X has many benefits for brands.
Twitter advertising may be part of some marketing strategies. It involves sending targeted ads or promoted tweets to the right audience. Later in this guide, we’ll discuss these in more detail.
If you use Twitter for marketing, ensure your strategy aligns with your goals and the network’s style. Use these ten tips to help you develop your Twitter marketing strategy.
learn more: Instagram Algorithm Explained 2024.
Ⅰ– Start Twitter marketing with these 15 tips
Here are some steps to help you get started with Twitter:
1. Decide Your Twitter Username
Finding your ideal handle is difficult with a user base of 330 million users. Your business name may be unavailable, too long, or already a cliché.
Use attractive words instead of numbers in your Twitter handle to ensure you get it the first time!
2. A Twitter bio that attracts followers
Twitter marketers need to ensure that the branding of their business is visible and identifiable.
You should create a biography that informs others about your business and tells your followers.
It should also contain a link to your landing page or company website. Search engines can be optimized with keywords that are specific to your brand.
Pro Tip: Your bio is at the top! Make sure your first impression isn’t dull. Twitter keeps it short, so make sure your tweets are not vague.
3. Experts and Influencers Interaction
Your presence is required to build a brand or even help an established business. If you follow someone who has a small number of followers, it will be difficult to make a difference. You need to establish a relationship with influencers and specialists to be visible. You can find them by searching, following them, and interacting with them. You can get expert opinions, advice, or endorsements for your brand.
Many of their followers may also become potential followers if they see you.
Start tweeting smartly.
Social Champ’s features allow you to automate and streamline your Twitter marketing.
4. Use Twitter X lists
A list of influencers can be used to group them. Twitter Lists lets you see tweets from your favorite social media marketers, brands, leaders, and influencers.
Twitter allows you to create 1000 lists, each with a maximum of 5000 users.
5. What is the difference between a Brand-Centric and Personal Profile?
A brand-centric profile includes an informative and catchy bio, an avatar, and a cover image. Your Twitter profile should reflect the uniqueness of your company. Select the visual qualities that best reflect you.
You will find that your followers are also interested in interacting with you. Keep your account active and respond to them occasionally. First, set a tone for your account.
You can edit your profile in multiple ways. For example, you can tweet or share your daily activities with visuals reflecting your opinion.
6. Tweet and Repeat: Experience, Inspire.
Twitter only allows 280 characters. With its large user base, your tweet might be forgotten quickly. Regularly tweeting creates the impression of an active, healthy profile.
You must tweet regularly and automatically to keep your followers.
7. Retweets: How to Use Them
Retweeting another person’s tweet is a great way to gain social credibility.
This activity lets the owner get noticed and build relationships with influential people. You can mention other people by adding their @usernames to your tweets.
These activities help to establish your goodwill in the industry and cement your leadership. Feel free to retweet people you find interesting and relevant.
8. Interaction and Response
Track your brand mentions and keywords to determine what people or your customers say about your business. Customers often seek answers on Twitter to complaints or product questions.
Be aware that you will also encounter negative feedback, so be sure to deal with that.
9. Create A Content Marketing Strategy
Marketers always look forward to strategizing for specific social media networks.
It’s not necessary to create new content every day. It can be useful to share other people’s content and tweet them.
10. Hashtag Your Content
Hashtags are one of Twitter’s most important features. Brands can use them to organize their tweets based on a keyword or topic. Avoid using more than two or three hashtags in a tweet.
Twitter links the hashtags so you can click to find similar content. This is a quick and easy way to locate potential customers interested in your business, product, or service.
11. Use Twitter X Analytics
Twitter Analytics is a Twitter feature that you should use to ensure your content resonates with the audience. You can find the best times to tweet and which content gets the most engagement in the analytics dashboard. The Analytics tool will help you improve your strategy.
12. Plan Twitter chats
Twitter chats revolve around a product or service. Schedule a chat with your followers. Create a hashtag for questions, and then respond with it. When they see their favorite brands interacting, their followers develop a positive image of the brand.
The hashtag makes it easy to follow Twitter chats. You can use this to track your audience and outreach.
The cliche “a picture is worth a thousand words” may be familiar to you, but using images for viral content has real value. Photos help us learn, attract viewers’ attention, and explain complex ideas.
Tweets with images, videos, and animated gifs are more likely to be retweeted than tweets containing text. Include them as often as possible.
It is often difficult to create original or consistent content. This is where Social Champ comes in. This app allows you to schedule multiple tweets at once, which can create content for an entire month at once. You will then have more time for other strategies. A content curation tool is also available to ensure you have plenty of content. This feature gives you a lot of high-quality content to curate from the web.
This tool allows you to organize your social media accounts. Keep your Twitter, Instagram, and Facebook linked. Your business will be everywhere, and this is important.
13. Integrate Twitter with your website
Integrating your Twitter account with your blog or website is a good idea. You can do this in several ways, such as embedding tweets and using the “Click to tweet” or Twitter share button.
14. Use Twitter management tools
Maintaining all of your social media networks is a difficult job. When you have an international audience, leading Twitter becomes a frenetic job.
Copy tweets to increase engagement and copy content for different time zones.
Third-party applications are required to harness Twitter’s power. Twitter’s third-party applications are the best for social media.
Social Champ is one such tool for managing social media. This tool allows you to post, repeat, and retweet your tweets. This tool will give you more control over your Twitter marketing, and you can apply all the Twitter marketing tips.
II– Influence your Twitter strategy with these 10 Twitter marketing tips
These 10 Twitter tips can help you better understand the key components of a successful Twitter strategy. A great strategy is more than the basics.
1. Enhance your Twitter brand profile
Your brand’s voice and its “personality” begin here. Here, customers can see who you are. If your Twitter profile does not represent you well, now is the time to make changes.
Start with your header or banner photo. This is likely to be the first thing a potential customer sees when they visit your page. What message does it send to the viewer? Does it reflect who you are? If not, it’s time to make a change.
When you are happy with your profile picture, click on it. It will appear on every tweet, so you should choose something easily identifiable with your company, like your logo.
Then, review your bio. You may only have 160 characters, but it’s important to use them to engage the profile visitor. It’s a wonderful opportunity to showcase your brand. Don’t forget to tell people what your business has to offer.
Take a look at the Tweet you’ve pinned. Does it reflect the current state of your business? Is it the latest news, or is it from last month? Do not miss this chance to impress your visitors.
2. Check your Twitter account
You should perform a Twitter audit if you have a Twitter account.
Reviewing your Twitter analytics, you can take stock of the things that are working and not working. You’ll need to know:
Follower growth rate
You can tell if you are attracting the right audience.
Your posting frequency can be effective
What type of content resonates best with your audience?
Twitter analytics tools like Sprout Social will do all the work for you.
Hashtag performance
Individual Tweet Performance
Individual Twitter audience
This information can be used to create a strategy that will provide your audience with the content they want. By developing a strategy that gives your audience the content they want, you can maximize your reach and engagement with your tweets.
You can manually audit your Twitter account using your Twitter Analytics dashboard. Follow this process to access your Twitter Analytics dashboard.
Click “More” on the left-hand side of your Twitter home page.
The Twitter Analytics dashboard will be displayed when you expand the “Creator Studios” option.
Find “Tweet Highlights” and then select “View all Tweet Activity”. You will see a graph showing all the impressions you have earned from your Tweets in a given time frame.
Below the graph, you can view the engagement rate, impressions, and engagement rates of each tweet. To see your top-performing tweets, click on “Top Tweets”. Click on “Promoted” to see the performance of your promoted tweets.
The Cross-Network Post Performance Report allows you to access Twitter analytics and other social media data if you use Sprout Social to manage your Twitter profile. This report will show your impressions, potential audience, engagements, and engagement rate for each Tweet.
3. Find your brand’s voice on Twitter X
Twitter audiences are searching for brands that tweet authentically and remain true to their brand voice. Twitter can be a place where it’s easy to follow the latest trends to appeal to the mass. Don’t lose your brand voice by focusing on the latest trends. Twitter can be more casual and playful than LinkedIn or Facebook. It should be authentic and in line with the overall voice of your brand.
Innocent Drinks’ brand voice is perfect on Twitter. You can see the brand’s persona when you browse the feed. The brand’s voice is friendly, open, and honest.
Remember to have a strong brand voice. But don’t follow trends just to stay current. Twitter users can spot a brand’s inauthenticity when trying to gain attention. Stay true to your brand’s voice, and don’t try to be like everyone else.
4. Twitter hashtags, trends, and other tools
Hashtags can be a powerful way to reach new audiences that may be interested in your message. Hashtags are useful for linking your brand to what’s happening on Twitter. Hashtags can increase brand awareness and message association by up to 8%. Furthermore, brands experienced a 3% increase in purchase intention by connecting their brand to Twitter trends.
Some brands create Twitter hashtags for specific campaigns and use them to Tweet relevant information. Some brands encourage their audiences to use hashtags in their tweets.
LEGO’s #RebuildTheWorld campaign is a great example. LEGO used this campaign to encourage people to express their creativity. It also helped to show the almost endless possibilities of LEGO play.
In the first four days of the launch, nearly 100,000 posts used the hashtag. In addition, there was also a 35% increase in positive sentiment towards LEGO-branded keywords. The #RebuildTheWorld initiative, launched in 2019, is now an annual event.
Trending hashtags will appear in the Explore tab. You can follow Twitter’s trending topics using the tabs For you or Trending. What if you want more specific information about your industry, niche, or account?
Use Sprout Trend Reports
Do you need help deciding what to post or which hashtags to use? Sprout’s Twitter trends report generates hashtags and topics that are trending in your industry or account. You can then get an idea about what your audience cares about and how to attract their attention.
learn more: Instagram Notes Explained: Why They Matter in Your Feed.
5. Use Twitter to reach maximum audience
Twitter advertising can be a good way to reach more people than just waiting for organic reach. Promoted Tweets will help you reach more people.
These allow users to find your profile even if you don’t have a hashtag or brand. Your Tweets will appear on the timelines of people who share your interests.
You will pay a monthly fee as long as the Tweet is promoted. Users can interact with promoted Tweets the same way they do with organic content. Only labeling promoted Tweets lets users know that it is a paid advertisement.
Twitter advertising is based on objectives, and your brand will only pay for actions that align with this goal. For example, if your brand aims to reach a wider audience, you should use image ads, videos, carousels, and moment ads. For this objective, you would pay per 1,000 tweet impressions. You can also set a CPM cap.
ConvertKit has used a Tweet promotion to draw attention to their paid newsletter service.
6. Tweet when your audience is most active
Twitter is so fast-paced that what you Tweeted just 30 minutes ago could be invisible to all your followers. Therefore, it is important to post when your followers are most likely to engage with and see your Tweet. The Twitter algorithm will then prioritize your Tweets, allowing them to be seen by a larger audience.
Sprout’s study of the best time to tweet revealed that the best time is between 9 AM and noon on Tuesday through Friday.
Sprout’s ViralPost ™ feature analyzes your audience’s activity to determine the best times to post based on their most active followers.
7. Keep a content schedule and tweets
A Tweet sent at the right moment can generate virality and massive engagement. You can’t wait for your audience every time you Tweet.
To make publishing easier, schedule your tweets in advance.
It is much easier to schedule Tweets when you know the best time. On Twitter, it’s crucial to be consistent. The best practices suggest tweeting at least one time per day.
Some brands tweet up to 15 times a day to stay in touch with their audience. Best practices can differ across industries, and how often you create and post new content on Twitter depends on your social media strategy and resources.
Use Sprout to publish your tweets at the optimal time. You can schedule Tweets to go out for a week or a month, which makes it easier to maintain consistency.
8. Engage your Twitter X followers
Twitter is about creating a two-way communication channel with your audience. Content that encourages engagement with your Tweets is important. Create content that will encourage your audience to interact with your tweets, which can help you gain more Twitter followers.
You should also engage with those who Tweet about your brand. You should respond to people who mention your brand or reply to a tweet.
A community manager can be assigned to these requests. It will prevent replies from slipping through the cracks.
Sprout closely monitors any mentions of the brand and looks for ways to engage. We respond to all inquiries, whether it is a question regarding student programs, an issue with support, or a positive comment.
Asking questions is another way to engage your followers. You can do this by asking questions, retweeting the responses, or creating a Twitter survey.
ClearVoice regularly asks its audience questions on Twitter. They may ask about their content and strategy preferences. The brand can use this information to better understand its audience.
Use Sprout’s suggested replies feature
Sprout’s Suggested Replies can simplify the process of responding to your audience. You can create canned answers to frequently asked questions on social media, and the team can edit the responses to add a personal touch. These answers give people behind the scenes who manage the profile a quick way to deal with any questions they receive on Twitter.
9. Track your Twitter analytics and set measurable Twitter goals
You must set measurable Twitter marketing goals to keep your strategy on track. Set goals and objectives on Twitter instead of just publishing Tweets, hoping for the best. These goals will help you achieve your overall marketing objectives. Twitter goals can include:
Brand awareness can be increased by building a loyal following
Generate leads by sending traffic to a list or an offer
Posting links to blog posts can increase traffic to your site.
Twitter: a great way to build brand loyalty through excellent customer service
Create more connections by networking with industry leaders and influencers.
Set aside time each month to track your Twitter metrics. Know what metrics you need to monitor for each goal. Then, analyze your strategy to see what is working and what you need to tweak.
Native Twitter analytics allows you to track your profile growth and analyze your tweets using metrics like engagements, clicks, and replies. A Twitter tool such as Sprout makes the process almost effortless. Once you have set goals, you can track your progress and implement them.
10. Analyze your competitors
Twitter marketing is a great way to track your competitors’ actions. What do your competitors post? What do your competitors post? Sprout’s Twitter Competitors Report can help you find answers. Twitter Competitors Report allows you to track and compare the performance of Twitter profiles with the average profile.
You can use this information to improve your strategy by identifying areas for improvement.
Twitter Marketing: Unleash its power
Solid Twitter marketing strategies give you an edge in a highly competitive market. They help you stand out from the crowd and keep your audience engaged, allowing you to remain top-of-mind for your audience.
Start using Twitter marketing by following the above steps. Sprout is a powerful social media management tool that will make your work easier.
Twitter terminology across Sprout refers to the newly rebranded X Platform and related terms.
Twitter marketing FAQs (X)
How can Twitter marketing benefit my company?
Twitter marketing can benefit your company by increasing brand awareness, driving traffic to your website, and engaging with your target audience. The platform allows you to reach a wide audience and effectively showcase your products or services.
What types of content work well on Twitter?
Content that is concise, visually appealing, and relevant to your target audience performs best on Twitter. This includes text updates, images, videos, and links to articles or blog posts that resonate well with your followers.
Is it necessary to use hashtags in Twitter marketing?
While using hashtags in your Tweets is not necessary, it can help your Tweets have a wider reach and be discovered by a wider audience. Hashtags categorize your Tweets and can help you engage in relevant conversations and trends.
How often should I post on Twitter for effective marketing?
Consistent posting is the key to effective Twitter marketing. Aim for at least 3-5 Tweets daily to be present in your followers’ timelines and keep them engaged. However, it’s important not to post too much, as this can overwhelm your audience.
Can I schedule Tweets on Twitter in advance?
You can schedule tweets in advance with tools like TweetDeck or Hootsuite. This allows you to maintain a consistent posting schedule and reach your audience at optimal times, even when you’re not actively online.
How important is interaction with followers in Twitter marketing?
Engaging with your followers is crucial for Twitter marketing. By replying to comments, retweeting their content, and participating in conversations, you can build relationships and encourage loyalty among them.
Are there analytics tools to track performance on Twitter?
Yes, Twitter offers its analytics tool that provides insights into your performance on the platform. You can track metrics such as impressions, engagement rate, follower growth, and more to measure the effectiveness of your Twitter marketing efforts.
What’s the best way to write compelling Tweets on Twitter?
To write compelling Tweets, use engaging images or videos, summarize your message clearly and succinctly, and include relevant hashtags to increase discoverability. Asking for interaction through questions or calls to action can also help your tweets drive engagement.
Now It’s Your Turn
These suggestions will help you launch (or relaunch your business’ Twitter presence).
What do you think about this? Are you ready to restart your Twitter experience? Are you ready for the Twitter pool to open? Comment below and share your experiences!
To summarize, Twitter marketing is a powerful tool for businesses to engage with their audience, increase brand awareness, and drive website traffic. Businesses can create compelling content that resonates well with their followers by utilizing the platform’s unique features, such as hashtags, retweets, and polls. Businesses need to stay on top of the latest trends in social media marketing and adjust their strategies accordingly to maximize their reach on Twitter. With a well-planned and consistent approach, businesses can harness the power of Twitter to connect with their target audience and achieve their marketing goals. Start implementing these strategies today to increase your online presence and engagement on Twitter!
