How to add Article Schema for Blogger to get on google Discover 2023?

add Article Schema for Blogger

How to add Article Schema for Blogger to get on google Discover, Blogger is a platform for blogging that allows you to create blogs and earn profits from the traffic that visits your website. The first step towards having your blog appear appearing on Google’s first search page Google is to get your blog’s posting on the first page on Google. Learn how you can do this in a couple of easy steps.

How To Add Article Schema in Blogger?

How to add Article Schema for Blogger to get on google Discover

Schema is a type of language that search engines use to make it easier for them to comprehend the content on your site. Please find out about the various kinds of schemas and how to utilize them to improve your site’s exposure.

Search engines are getting increasingly intelligent, and you’ve undoubtedly seen how comprehensive and descriptive search results are today.

They are also rich results and count among the highest sought-after results. If potential customers search for products, services, and brands, SEOs would like their sites to appear.

What data do search engines gather and display this information?

The outcomes are made possible by structured data, which is used to define an element of content on the web in more detail and makes it easier for the search engine to understand the purpose of your site.

To do this, you need to include an element of code referred to as schema markup on your website page. It will specify the contents of your site, including items such as recipes, business details, news stories, and blog posts.

Search engines can better comprehend your content by adding structured data and presenting it in schema markup. This allows them to provide high-quality results in SERPs.

Article schema is among the most effective structured data sets, and it is a great way to boost how visible your blog stories and entries are within Google result pages.

What exactly is the Article schema?

Every month, more than 70 million blog posts are posted, while 77% of Internet users are avid readers of blogs, as per Ahrefs.

This is a lot of content to compete with and plenty of attention from users to draw and give you additional incentive to make sure your articles and blog posts appear as a rich result on SERPs.

As mentioned previously, for this to happen, it is necessary to include Article marking in your news articles and blog posts, but what exactly is it?

Article schema, along with other schema types, is a kind of markup language utilized to help search engines understand your blog posts and news articles expressly.

They can then utilize this information to give high-quality SERPs with results that stand out and emphasize detailed information, like the page’s title, publication date, or photos.

What kind of Article schema should I incorporate into my blog article?

Many types of article schemas could be created, with the most common of them being Blog and News Article Posting.

I’d suggest a Blog Posting schema for most companies ( unless you report the news). The more precise your schema is, the easier the search engine can fully understand your website.

The advantages of structured and schematized data

There are many reasons why you should utilize Schema markup and structured data for your web pages:

  • We’ve previously discussed how structured and schema data can aid search engines in understanding your content.
  • This produces rich results that have higher click-through rates than traditional results from a search.
  • Utilizing schema and structured data is an important ranking criterion. Therefore, making use of it on your blogs and news articles will aid in ranking for long-tail search terms for your blog, as well as helpful content.
  • It Aids search engines in sorting through millions of pages and determining the best information and content that pertains to particular search terms.
  • You can modify the information search engines display by putting it into the code on the webpage.

All of the above can help your search engine optimization and marketing strategies as well as your overall digital marketing objectives by increasing your visibility in search engines and attracting more organic traffic.

How do you add article schemas to your blogger blog post?

We now know the meaning of Article schema markup and the reasons it’s advantageous to SEO. The second step is to find out how to apply it to your website.

There are several alternatives based on the Content Management System (CMS) employed by your site.

If the methods above aren’t enough, I’d prefer to discover how to add it myself, even if it’s just for blog posts, since it’s the most simple.

You might be interested in testing a site to see if it can support rich results. This can do using Google‘s rich result test.

It’s easy to understand. Select the type of schema markup you are looking to generate and include information about the page’s content like the author, title author, URL blog post’s description as well as the URL of the picture, etc. – all of these details are used to produce the total result if it has a high rank.

After you have completed this form, the system will add it in orange and red to the opposite code to it, which you can duplicate and insert into your site.

You may also directly test this code using the earlier-mentioned results and the structured data testing tools.

Contact your developer if you’re unsure where this particular piece of code should be placed.

A sample of the article schema is shown below to help you understand the code and should you want to use the code yourself:

<script type=”application/ld+json”>


“@context”: “”,

“@type”: “BlogPosting”,

“mainEntityOfPage”: {

“@type”: “WebPage”,

“@id”: “”


“headline”: “How to add Article Schema for Blogger to get on google Discover?”,

“description”: “Blogger is the top blogging platform, and the best method to communicate your thoughts to others. However, if you’re looking to increase the number of visitors to your blog, you must increase your traffic “,

“image”: “”,

“author”: {

“@type”: “Person”,

“name”: “Rachel Holey”,

“url”: “”


“publisher”: {

“@type”: “Organization”,

“name”: “i7tarif”,

“logo”: {

“@type”: “ImageObject”,

“url”: “”



“datePublished”: “2020-02-25”,

“dateModified”: “2022-09-16”




Step-by-step Guide for adding Article Schema to blog posts

Adding SEO to your blog’s content can boost the rank of your blog on Google. Therefore, boosting the SEO of your blog by adding schema markup can increase the number of visitors to your website. It also helps Google to display your website as rich small snippets. Google recommends adding schema markup in JSON-LD.


Remove Blogger’s default Schema

Why do we need to delete the Blogger’s default schema? If you are using an existing blogger schema, then it identifies your company as a publisher and Blogger and everything else as a blogger.

It doesn’t have much SEO. Therefore, we need to eliminate the blogger schema used by default.

1. Copy any URL for your post and paste it into the rich snippet tool. Then, verify if the post has any schema for Blogger that is standard or not.

2. If so, you should go to the blogger theme section, back up your theme, and then click to edit HTML.

3. Then press CTRL + F, then search for JSON and then enter until you find the tag ID containing ‘post metadata JSON or something similar to this. And below that, you can also find many tag ids like ‘postMetadataJSONImage,’ ‘postMetadataJSONPublisher.’

4. If you delete this feature, then it will reappear repeatedly.

5. Search for the word ‘post meta. You will see that it will be located within the tag ID “item post” and will have var=’post. What you have to do is to comment on the line, which is located inside the tag id ‘item post.’ (Use to make a comment on to comment on a line)

6. Then save the theme. Check your post’s URL in rich snippets of code. It will display the default schema for Blogger, or it does not.

Removal of the default blogger schema is similar to the process used by all themes. There may be some differences according to the theme you are using. Therefore, you must be aware of the code and be attentive to it.

The addition of Full SEO customized Structured Data to Blogposts

1. Go to the Blogger theme section, save your theme, and then click to edit HTML.

2. Click CTRL + F, and search for <data:post.body/> and paste the below code just below the <data:post.body/> tag.

<b:if cond='data:view.isPost'>

<script type='application/ld+json'>


 "@context": "",

 "@type": "Article",

 "@id": "<data:post.url/>#post-body-<>",

 "mainEntityOfPage": "<data:post.url/>",

 "headline": "<data:post.title/>",

 "name": "<data:post.title/>",

 "url": "<data:post.url/>",

 "description": "<data:blog.metaDescription/>",

 "image": "<data:post.featuredImage/>",

 "datePublished": "<>",

 "dateModified": "<>",

 "author": {

 "@type": "Person",

 "name": "<>",




 "publisher": {

 "@type": "Organization",

 "name": "Your-website-name or Brand-name",

        "url": "Your-website-URL",

 "description": "Your-website-description",

 "logo": {

 "@type": "ImageObject",

 "url": "your-website-logo"


      "sameAs": [








3. Do some customization and make sure of the code’s accuracy using a rich snippet test instrument. Then, you can save your theme.

4. Check your blog post’s URL using the rich short snippet tool.

5. If it is able to show the schema of your Article and you can see the schema, then you’ve done.


The red-colored words require you to personalize them.

"@type": "Article", - You can choose Article or Blogposting based upon your content you write.  Most websites in the internet will choose Article than Blogposting.  Because article schema will reach and succeed more in the internet than Blogposting schema according to

image":"Author-Image", - Paste the URL of the author image in this area.

"sameAs":"Author-social-media" - Add the author social media.

For example - if author have only one social media account, then use

"sameAs":"" .  If author have many social media, then you need to use  





"name": "Your-website-name or Brand-name", - Use your website or brand name

"url": "Your-website-URL", - Place your website URL here.

"description": "Your-website-description", - Give a rich description for your website

"url": "your-website-logo" - URL of your website logo.

"sameAs": [


                      ] - Add the website your media or any wikipedia pages of your website.  For example - If your website has only one social media then use

"sameAs":"website-social-media" {codebox}

Free tools for creating Schema Markup for blogger article

You can also create schema markup with the assistance of tools for free.

Also, read that you

Final thoughts

To put it simply, the article schema markup is a bit of code that is used to create blog entries and news articles and gives more information about the contents of the page to search engines.

This helps search engines better understand the content and place it higher on SERPs, as well as they can provide more information since the data it finds is more specific and pertinent to specific queries.

Since these results are rich and distinguish themselves from other natural results, they’ll have an increased click-through rate which gives you a higher chance of attracting more organic traffic and converting.

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