Best Email Marketing Software Platforms for 2024

418

In today’s digital age, email marketing has become indispensable for businesses looking to connect with their target audience and drive meaningful engagement , With countless Email Marketing Software platforms available in the market, it can be overwhelming for companies to find the best one that suits their needs , From automation and personalization to analytics and deliverability, the right email marketing software platform can maximize your campaign’s effectiveness.

In this comprehensive guide, we will delve into the world of email marketing software platforms and uncover the top contenders in the industry. We’ll explore their unique features , user-friendly interfaces, advanced functionalities, and pricing structures to help you make an informed decision.

Whether you’re a small startup aiming to build brand awareness or a large corporation seeking to nurture customer relationships at scale, finding the best email marketing software platform is crucial for achieving your business goals. Join us as we navigate this dynamic landscape of technology-driven communication tools and discover which platforms are the best solutions for enhancing your email marketing efforts.

It is a proven method of generating higher ROI than other forms of marketing. Additionally, it is great for building community and engaging with your clients in what appears like a one-on-one relationship. Suppose there’s no correct infrastructure to manage your marketing via email. In that case, you’re not likely to connect with your subscribers and customers as you’re required to increase engagement, establish those crucial connections, increase leads, and boost sales. This is why we’ve put together this list of the most effective email marketing platforms available today. All of these email marketing services listed here offer distinct options to look into so that you can select the best email marketing solution to achieve the desired results.

Top Email Marketing Software and Platforms

To develop and execute the email marketing plan effectively, you’ll need to choose the most effective email marketing software suitable for your company. We’ll look at the top 31 email marketing software platforms and the factors that make each one a great selection.

Top email marketing software platforms 2024

1. Campaigner

Is it ideal for small- to midsize enterprises?

If you’re looking for an instrument to assist you with your marketing efforts across various channels, look into Campaigner. In its impressive list of options is a high-end marketing automation for email. You can utilize it to build workflows for email, monitor progress, nurture prospects, and personalize each aspect of your email.

The platform offers hundreds of predesigned and customizable templates if you need assistance designing your email. Many email marketing platforms have an adequate variety of templates, which isn’t an original selling point. However, Campaigner offers more value because it has an advanced template management system with limited access and tagging tools to manage your templates, which is particularly useful when you’re part of a larger group. Another aspect where it goes another step forward is the inclusion of an image editing tool built into the platform. This allows you to modify your images without switching to another editing software.

The features that report on it deserve particular attention. Its extensive reports include things you would expect to see, like the open rate and rates of clicks. However, it also comes with geolocation reports that let you examine how your marketing emails perform for each location.

Simbiox, an Ecuador-based media firm, used Campaigner to market their products via email, which helped them differentiate their customers in an increasingly digitally saturated market. Using Campaigner’s tools helped them increase engagement and notably increased the open and conversion rate. Their four-year partnership with Campaigner was made more efficient by their prompt, Spanish-speaking support, which was essential for the team’s needs.

Pros and Cons:

• An extensive 30-day trial with full-featured features (access to more than 60 features that are advanced)
• Many features to use for SMS and email marketing
• Intuitive
• There is no free trial or plan, and it can be difficult to gain access
• It can be difficult to navigate templates

Key Features:

• Templates for email
• Campaigns with triggers
• A/B testing
• Formulas for signing up

Price: Pricing starts at $59 monthly for up to 5,000 contacts.

2. Brevo (formerly Sendinblue)

Brevo helps businesses grow and build relationships through their marketing tools. Scale faster with marketing automation, email campaigns, and more.

is ideal For Small businesses

Bravo is a complete platform with a range of different types of business communications, including SMS, email, Facebook chat, CRM, chat, and many more. Brevo’s aim is to assist businesses in meeting their clients. They can help you focus on the most important things and let the rest fall to autopilot by automating. You can design professional-looking emails quickly with its email editor; however, the real magic lies in the combination of features on the platform. With SMS marketing, chat inbox, CRM, and automation, you’ll find it simple to create better and more effective email marketing campaigns. Facebook Ads is included, which makes it possible to retarget contacts and draw new prospects.

For instance, when Group22, a digital agency, sought a simpler tool that could provide many features, they settled on Brevo. Since they offer marketing services, a reliable and accurate report with confidence was a major factor. Brevo’s reporting capabilities have given Group22 the confidence they need to enter their own business.

Pros and Cons:

• Excellent contact management and customer interaction monitoring
• Advanced automation
• The functionality of drag-and-drop is limited.
• Customer support is sometimes slow.

Key Features:

• A shared inbox
• 60+ responsive email templates
• Built-in CRM
• Inbuilt SMS and chat
• Contact segmentation
• Facebook Ads for Lead Generation

Price: Brevo is free for up to 300 daily emails to unlimited contacts. Pricing starts at just $25 per month, including up to 220,000 emails.

3. SMTP

SMTP.com claims ISPs believe them to be one of the internet’s most reliable and trusted senders. They maintain an impeccable reputation among mailbox providers by proactively vetting out spam and maintaining high delivery rates. Their highly responsive infrastructure ensures virtually no latency and over 99% system uptime.

Ideal for: Small to midsized companies

The solutions offered by SMTP are more specific than most email programs on our list. Instead of offering a range of options to help you in the visual aspect of marketing emails, It’s all about the delivery.

Simply put, SMTP offers reasonably priced SMTP relay (short for simple mail transfer protocol, the common communication protocol used to send email) and email delivery solutions that can be relied upon to track and send high-volume emails. Each month, it delivers billions of emails via its safe and reliable email delivery platform and helps ensure the emails are delivered. That is the goal of any marketing email’s main objective, surely? It’s also a fantastic tool for sending transactional emails. It can trigger automatic and transactional emails extremely quickly.

When Retirement Jobs was required to expand their email marketing while ensuring the highest deliverability, they went to SMTP.com. The CEO, Tim Driver, highlighted the platform’s simplicity of setup, robust security, and robust analysis. With SMTP.com, they have successfully increased the number of emails they send from 1 million to more than 5 million monthly and maintained a solid reputation as a sender, and avoidance of ISP blacklists due to SMTP’s solid infrastructure and comprehensive reportage.

Pros and Cons:

• A good reputation among mail service providers
• Superb service inbox delivery (delivery rate of 98.8%)
• The plan is not free and is costlier than other tools.
• The cheapest plan doesn’t include an IP dedicated to it.

Key Features:

• Superior delivery rates
• A Reputation Defender feature that will monitor the condition of your email lists proactively by removing untrusted email addresses
• Different transactional emails, such as the reset of passwords and privacy policies changes, receipts, as well as account changes
• Plug-and-play integration of marketing tools
• Complete reports

Price: Pricing starts at $25 monthly for up to 50k monthly emails.

4. Omnisend

This all-in-one email marketing automation platform is focused around helping ecommerce companies grow. Omnisend makes it easy to create personalized emails and automate your email marketing to focus on converting visitors to customers.

is an ideal option for eCommerce marketers

Omnisend is an all-in-one email marketing automation tool that offers eCommerce-specific brands. It lets you expand your newsletters’ reach and boost sales by automating email, segmentation, and the potential benefits of SMS. It comes with pre-built automation for abandoned carts, welcome sequences, and transactional emails that can aid in delivering streamlined customer engagements.

It’s not a long time to set up (or get results). Organic Aromas For instance, it took just an hour to increase the number of newsletter subscribers by 150%.

Pros and Cons:

• Beautifully designed templates
• Great customer service
• It is easy to monitor the results of automation and newsletters.
• No RSS features
• Support for customers can be inefficient

Key Features:

• A collection of templates
• The Library is an Automation Library with pre-built workflows for each step of the customer journey
• Segmented to target
• Forms and popups
• Analytics and reports monitor sales and help identify successful campaigns.

Prices: Omnisend is free for up to 250 contacts and 500 email messages monthly. If you want to send more emails monthly, Pricing starts at just $16.

5. EmailOctopus

EmailOctopus is a low-cost email marketing platform that helps individuals and companies grow their mailing list and engage their audiences. Their simple platform empowers users to build effective campaigns with a personal touch for less.

Ideal For: Small businesses

EmailOctopus is a well-known platform for email marketing that aims to make email marketing easier, more user-friendly, and more valuable than its competitors. It provides templates you can modify using the drag-and-drop editor or start your email marketing from scratch. The application also has an online landing page creator that includes everything you require to create leads and expand your list of email subscribers. Integrations are an advantage for agile brands. Many of your current tools, like Shopify, Gravity Forms, and WordPress, can easily be integrated with EmailOctopus to make it attractive, specifically for those with ambitious goals.

Overall, the price is what is a fantastic instrument for both small and individual companies, and Folksy can confirm this. Their biggest hurdle was that they’re just a small-sized team with a restricted budget, which means they must think attentively about the tools they incorporate into their technology stack. They wanted to increase their reach without needing to invest a lot of money, something Mailchimp could not achieve. Being able to send out more, even though it means they wouldn’t be able to use all the features Mailchimp has, made sense for their company and is a decision they won’t regret.

Pros and Cons:

• Plans with affordable Pricing
• Great customer service
• Limited segmentation

Key Features:

• Website forms that can be customized
• Templates that are predesigned
• Information and data to help segment
• Reporting

Price: EmailOctopus offers a free plan that allows as many as 2,500 users and 10.000 email messages per month. Paid plans start at just $8 per month.

6. Convertkit

Convertkit helps online creators manage their email marketing with simple, straightforward marketing tools to help turn readers into subscribers. Use their visual automation builder and customizable forms to build targeted, well-timed content optimized to grow your business.

is ideal for creators

ConvertKit is an excellent option for eCommerce companies as well as creators. The clean and simple interface provides an enjoyable, feature-rich experience. It has features like opt-in forms and websites for landing, workflows in email tag platforms, management of data, list segments, personalization, automation, and many more. ConvertKit also has helpful interfaces for different platforms developers are familiar with, such as WooCommerce, PayPal, Stripe, and WordPress.

For instance, it has allowed an all-time farmer to simplify her email processes while maintaining the integrity of her business. Through ConvertKit, she increased the number of emails she sends by 25% per year. In addition, one of her emails in her sequence can generate as much as $2500 in weekly sales.

Pros and Cons:

• Comprehensive forms
• Flexible management of lists
• Templates and analytics are a little basic

Key Features:

• Forms and landing pages
• A system for managing the audience to facilitate segmentation
• Great deliverability
• Automated templates for pre-built construction
• Integration with eCommerce tools from third parties

Prices: ConvertKit offers a free plan accommodating up to 1,000 customers. Plans that are paid begin at $9 per month.

7. GetResponse

GetResponse helps users create automated marketing workflows based on their customers and their customers’ behavor. Their easy-to-use system helps deliver a more personalized experience to better engage customers and grow sales.

is ideal For Small and large companies

GetResponse is among our most popular email marketing platforms and is extensively used by marketers from all sectors. It offers email automation, templates for emails, segmentation, and personalization. It also has an Auto Funnel function that gives you an already-designed marketing funnel for email marketing campaigns. All in all, GetResponse packs a set of advanced features that focus on the growth of your brand, from A/B testing to a complete analytics tool that monitors the performance of your email campaigns.

It’s their A/B-testing feature, as well as their detailed analytics on emails, that have allowed Submission Technology, a lead generation agency, to improve engagement. They have carefully segmented their contact list to find the most active users. Utilizing GetResponse’s Click reports, they identified which types of content produced the most outcomes and developed their future content based on these results. The results were an open rate of 31.14 percent and a click-through percentage of 7.31 percent.

Pros and Cons:

• Advanced automation features
• Great list of management
• Low rates of delivery

Key Features:

• Autoresponders that mail welcome emails, follow-up educational series, and nurture leads promptly
• One-click integration for running effective retargeting ads using Facebook Pixel
• Tracking of website visitors
• An AI email generator and a campaign generator
• Popups and sign-up forms for signups

Prices: After a free 30-day trial, Pricing begins at $19 monthly.

8. EngageBay

This simple and affordable marketing and sales CRM software has everything small businesses and start-ups need to convert visitors to happy customers. Businesses can scale faster with their comprehensive tools, including marketing automation, help desk, live chat, and more.

Is it ideal for small to midsize enterprises?

Apart from a stand-alone Service Bay product (covering activities like Live chats, Helpdesk report tickets, live chat, and much many more), EngageBay offers three products:

1. Marketing Bay
2. CRM & Sales Bay
3. All-in-One Suite

Email marketing is part of each of the Marketing Bay and The All-in-One Suite, but the CRM integration of email is an integral part of CRM & Sales Bay. Their email marketing software incorporates rich text-based formatting, a landing page builder, email marketing templates, automated email for free, and much more.

If you choose to go with using the All-in-one Suite, you just could be able to substitute other tools that are currently part of the MarTech stack. That’s exactly what some of their customers, A+ Test Prep and Tutoring, were able to accomplish. It wasn’t just that EngageBay replaced six standalone software. However, they also increased the growth of their clients. The conversion rate of applicants grew six-fold!

Pros and Cons:

• A customer-friendly support team that is responsive
• Emails with interactive features are simple to create
• Templates for landing pages with limited space

Key Features :

• Marketing automation
• Email marketing
• Email sequences
• Pages for landing
• Web-based forms
• Marketing via SMS
• Inbound Marketing
• Site-specific messaging
• Push notifications
• Contact segmentation
• Templates for email
• Bulk SMS marketing

Prices: EngageBay is free for up to 250 contacts. The price for the all-in-one suite starts from $12.74 per month for each user.

9. AWeber

Ideal to: Businesses of all sizes

AWeber is an excellent email marketing platform for teams, small-scale businesses, and entrepreneurs. It comes with drag-and-drop email editor templates, templates, automation, and workflows, A/B testing segmentation, autoresponders, and many other integrations. Like other options listed on this list, AWeber offers a landing page creator. It’s sleek and easy to use with drag-and-drop features, making it easy for anyone to swiftly design and build a landing page and an email marketing campaign.

For the kind of outcomes you can expect, AWeber has assisted content creators to grow their subscriber base from 75% to 300%. For instance, an American photographer utilized AWeber’s sign-up forms that he added with the lead-generating magnets to his website, and his newsletter’s subscribers increased by 300 percent. Additionally, it took less than 10 minutes to create.

Pros and Cons:

• Many templates and integrations
• Intuitive drag-and-drop editor
• Automations are essential

Key Features:

• A drag-and-drop builder that is easy to use, with no coding required.
• Prebuilt autoresponders
• A/B split-testing
• Advanced message analytics

Price: AWeber is free for up to 500 users. The cost starts as low as $14.99 per month.

10. ActiveCampaign

is ideal for beginner and advanced marketing

ActiveCampaign is a cost-effective marketing tool that is affordable, making it a great choice for small-sized marketing teams as well as creators. It has everything you’d expect: automation segmentation, triggered emails, autoresponders, funnels for email A/B testing, and scheduling. It also comes with more sophisticated features like tracking, conditional content, managed deliverability, and multi-user editing. For instance, tracking tells the location of your subscribers. You also receive managed deliverability and the ability to edit multiple users (update multiple fields of an email by adding subscriber data).

It has enabled Alclair, the manufacturer of in-ear headphones, to reduce the background sound and reach their audience at the appropriate moment and time. Their prior email marketing software did not allow for the personalization of communications; however, with ActiveCampaign, they were able to use tags segments, conditional, and content blocks to get their customers at the right time. In conjunction with its intuitive automation, these capabilities resulted in a double-digit increase in lead conversion and click-through rates.

Pros and Cons:

• Great email deliverability
• A good variety of integrations
• Advanced features come with a steep learning curve

Key Features:

• Dynamic content and segmentation
• Built-in landing page builder
• A drag-and-drop email designer
• Over 150 email templates
• Event, site, and link tracking
• Automation and reports on campaigns

Price: Pricing starts at $39 per month.

11. Drip

is an ideal option for eCommerce brands

Drip is among the most sophisticated email marketing platforms on our list. It is the ideal option for eCommerce companies due to the seamless connection to eCommerce-related platforms such as Shopify, WooCommerce, and Magento. You can utilize eCommerce CRM to build customized marketing campaigns, creating segments for your email list by any of a myriad of factors like clicks, purchases, emails opened, and much more.

Drip also supports SMS marketing and can be elevated to the same sphere that other marketing apps use email to can. SMS messages are used for various engagements, including abandoned cart reminders and promotional offers.

Conscient that the ever-growing eCommerce market is forcing you to figure out how to make a mark, Y-Verge, a digital marketing agency, opted for Drip. With the help of personalized buying experiences, provide better customer experience and ensure that they are at the forefront of their minds. Drip has also allowed reduced manual tasks, and, at a minimum, most work has been automated.

Pros and Cons:

• Powerful automation
• Many integrations
• Testing A/B is a challenge
• Reporting can be confusing

Key Features:

• SMS automation to increase interaction with buyers
• Reporting and segmentation on email marketing campaigns
• A/B testing
• Dynamic product blocks

Price: After a free 14-day trial period, Pricing begins at $39 a month for up to 2,500 users.

12. MailerLite

Ideal for: Beginners and small-sized businesses

MailerLite is a formidable rival in the creators and small-medium-sized business category. It comes with the essentials that you require for effective marketing via email, such as surveys, popups, automation, and a landing page. MailerLite is also integrated with many eCommerce platforms and marketing tools you’ve probably already used.

At first glance, it seems to be one of the least abundant platforms. This is because of its sleek appearance. It’s also the reason that makes it so powerful. Everything on the platform is designed to grow in all aspects, from the eCommerce functionality to automation and segmentation promotions, popups for promotional purposes, and the capability to design landing pages.

It has assisted The Mental Health Update, a weekly publication, in improving the health of its list. Engagement and deliverability have increased dramatically after signing up with MailerLite, and the landing page is currently growing at 40%+.

Pros and Cons:

• Powerful automation
• Many integrations
• A/B testing can be challenging
• Reporting can be confusing

Key Features:

• A landing page builder to speed up web asset creation
• The popup and the embedded form
• Modern marketing workflows
• Three different kinds of editors, as well as an AI email generator.
• A free image library

Prices: MailerLite is free, with up to 10,000 subscribers and 12,000 monthly messages. Prices to send unlimited emails per month start at just $10.

13. Keap

is ideal for entrepreneurs and medium-sized companies

Keep can be described as a client relationship management tool. However, it is an impressive email marketing, automation, and sales tool. This earns its place on our list of most effective platforms for email marketing. It has workflows, automation, and templates for emails, quotations, invoices, and proposals. It also integrates with your other preferred tools for business and applications. The most effective feature of this software is its CRM and automation. They help turn existing customers into regular customers and are simple to use. Keap can also be integrated with your other applications and tools for business making, so it is an ideal option for small eCommerce businesses with a growing MarTech stack.

The software has, for instance, been a huge help to SimpleGrowth, a lawn care business that also benefits from the growth they assist their clients to achieve. But, with growth, it was more work, and the entrepreneur behind SimpleGrowth could not keep up with the business processes handled by hand. With Keap, He streamlined and automated the old processes, employed automated processes to plug holes in sales funnels, and adapted his communications to various phases of the customer’s life cycle. Not only did he gain back his life, but he also saw a year-over-year increase of 40 percent.

Pros and Cons:

• Customized reporting and visualization
• Lead nurturing is effective, and management of lists
• It’s more expensive
• Integrations are not as simple

Key Features:

• Advanced sales and marketing automation, customizing campaigns, and app integration to boost the growth
• Analytics and reports on revenue
• Modern and professional landing pages
• A customizable dashboard

Prices: After a free 14-day trial period, Pricing begins at $159 a month.

14. Constant Contact

is ideal for beginners and small-sized businesses

Constant Contact allows you to create emails that are designed professionally. It has a powerful email editor allows you to create stunning email templates that are noticeable on any device. The other features that make Constant Contact an ideal choice for smaller companies and non-profit organizations include:

• Automation.
• Social media marketing to increase lead generation.
• The capability to create websites and landing pages.

Constant Contact also has specialized email marketing tools specifically designed for eCommerce to assist the growth of your online store. Contact lists can be uploaded via Excel, Outlook, Salesforce, or wherever you save your contacts.

They have helped their clients grow the number of email addresses they have by hundreds, perhaps thousands. With a larger email list, it could also boost their sales. This is the case with Lady Black Tie. The online fashion store has seen a dramatic rise in sales and has grown to a worldwide audience. The tools for analytics, drag-and-drop editor, A/B test, and customer service were among the factors that assisted ladies with Black Tie to get dressed to be successful.

Pros and Cons:

• Easy to use
• Good deliverability
• Some templates for email are out of date
• Customer support could be improved

Key Features:

• An intelligent email editor that can make professional and attractive emails
• Builder of landing pages and websites
• Social marketing involves advertising, arranging content, and analyzing the performance
• Customer list management
• Sign-up forms for websites

Prices: Constant Contact offers an unbeatable 14-day trial. Pricing is available on an inquiry.

15. Mailchimp

Ideal for: Small medium-sized, medium-sized, and large companies

Mailchimp is among the most well-known email marketing platforms available. It’s especially suited to novices and newcomers and includes tools such as email automation templates, data segmentation, template personalization, testing A/B forms for lead capture, and integrations to CRMs.

While it began as a solely email-based solution, the platform can offer more. You can make a free website, purchase a domain, and design paid advertisements and landing pages. You can also create social media posts and mail postcards in printed form to any place around the globe.

The segmentation feature in Mailchimp has enabled Earl of East, an online lifestyle brand, to deliver value-added content to its customers. By using this method, they have the potential to achieve an above-average return on investment, which is evidence that their genuine content is well-received.

Pros and Cons:

• Tools for detailed reporting
• Intuitive email editor
• Plans can get expensive

Key Features:

• Insights into your contacts’ preferences to help you customize your marketing
• Customized customers’ journeys with conditional logic and branch points
• A/B testing for messages that convert well.
• Build a landing page and website.

Prices: Mailchimp offers a free plan to accommodate up to 500 customers. Paid plans start at $13 a month and include up to 500 contacts and 55,000 monthly emails.

16. SendX

Is it ideal for small- to midsize companies?

SendX, created by SolidWorks, is among the cheapest email marketing software, making it a good alternative for small-sized businesses. It can be used to create campaigns, increase your mailing list, and automate many marketing activities.

Features such as the drag-and-drop editor and its extensive library of email templates help you start. Once you’re prepared to increase the effectiveness of your email marketing plan, you can use its analytics, A/B tests, and heatmaps.

Its intuitive tools mean you’ll be set up fast, but you will not have to wait long to see tangible results. For example, the brand that sells sports on its eCommerce site boosted its lead generation by 25% within 60 days, thanks to tagging and segmentation features.

Pros and Cons:

• Affordable prices
• Simple to manage lists of subscribers
• Customer support could be better

Key Features:

• A/B testing
• A boost in deliverability
• Popups, email web forms, and landing pages
• Drip campaigns

Prices: Pricing starts at $7.49 monthly for 1,000 subscribers and unlimited emails.

17. SendPulse

Ideal For: Large businesses

SendPulse is a multi-channel messaging and email marketing platform designed to send messages, emails, and SMS, as well as create chatbots that can be used on Facebook as well as Telegram. It might sound like a long sentence, but when combined, these tools will help brands create stronger and more memorable customer experiences through their brands.

SendPulse allows you to send various kinds of messages on their own or mix them using Automation 360. It comes with a range of tools for marketing via email that allows you to gather contacts of your customers, create responsive templates, and automate your flow.

The platform has aided marketers and experts in email to develop and implement an email-based marketing strategy from scratch, one of the largest Ukrainian foundations for charity, KOLO. The campaign has generated nearly $38 million in less than six months. The first email alone brought in hundreds of dollars. In addition, almost half of their customers have opened every email.

Pros and Cons:

• Intuitive user interface
• Affordable prices
• Limited templates

Key Features:

• An editor that drags and drops to create flexible emails without HTML expertise
• Send out emails to lead nurture at each phase in your funnel for sales
• Form Builder
• Push notifications via SMS and on the web to generate leads
• Built-in landing page creator
• Built-in CRM

Prices: SendPulse is free for up to 15,000 monthly messages for 500 customers. The cost starts as low as $5.20 per month.

18. Freshmarketer

is an ideal option for marketing teams

Freshmarketer is a complete marketing automation software for businesses that incorporates email marketing. It provides tools to connect with and convert your subscribers into paying customers through email marketing campaigns. You can give relevant information at the right time and send integrated emails, boosting the conversion rate.

Although it’s an initial CRM, that makes it an effective platform. The CRM features help companies gain deep insights into their customers and make marketing campaigns effective. Automation can also help with the generation of leads and nurture, as well as sending invoices or creating recurring revenue by sending emails to customers with reminders.

In the end, this is a tool marketers can examine more carefully. It has assisted GoTo Marketers, a full-service marketing company, in improving the efficiency of their clients’ conversion rates. With the help of Freshmarketer’s heatmaps, they can help improve the structure of their information, which, in certain cases, leads to a rise of almost 15% in contact forms.

Pros and Cons:

• Easy to set up
• Intuitive A/B testing
• Automated responses to emails can be more effective

Key Features:

• A drag-and-drop editor that is easy to use and simple to use.
• A large assortment of templates
• Automate welcome emails and reminders, invoices, and more.
• Segmentation and personalization

Price: Freshmarketer offers a free trial period of 21 days. Pricing is available on inquiry.

19. Bitrix24

Ideal to: Small businesses

Bitrix24 intends to replace numerous applications and services by creating an integrated business environment. The tools it offers cover communication tasks, projects, and tasks including CRM, contact center, and websites. Bitrix24’s email platform includes Webforms, SMS, and instant messaging marketing. It also has Facebook, Instagram, and Google paid advertising capabilities.

This can indeed make Bitrix24 appear to be a huge and cumbersome tool; however, it’s not it. It’s a fairly simple interface and comes with capabilities like an integrated CRM; creating effective mail marketing strategies is easily achievable.

For more than eight years, mobility, headed by its CEOs Jorg Geissler and Rene Ulrich, has used Bitrix24 to connect its 40 branches. The multi-faceted platform has simplified internal communications, customer interactions via social media, project management, employee training, and storage of files, increasing efficiency and collaboration throughout the company.

Pros and Cons:

• Easy to use
• Navigation isn’t as easy or intuitive

Key Features:

• Google Ads Remarketing capabilities
• A lot of integrations
• Pages that land on the page
• Web Forms
• Flexible access rights
• Email sequences that have been triggered, emails with triggers
• List segmentation

Prices: Bitrix24 offers a limited free plan and an opportunity to try a free trial for 15 days. Prices start as low as $49 for a month.

20. User.com

Ideal For: Businesses of all sizes

User.com is a one-stop workspace that provides you with user-friendly yet powerful tools for management, sales, and marketing, along with support and management teams. Marketing teams can use it to enhance their brand’s message across different channels, plan different routes for customer segments, and let automation do the task. User.com can provide customized and personalized emails that send the appropriate message to the right person at the appropriate time.

For instance, LG Electronics Poland employed User.com to help with GDPR compliance, which is crucial for a brand with a global reach similar to theirs. User.com outperformed their expectations, and, in their initial campaigns, they had already seen double the expected results.

Pros and Cons:

• Easy to set up and use
• Many options and features
• Customer service could be improved
• The reporting is a little basic

Key Features:

• The snippets of text are defined, which makes your message specific for the individual
• Unified subscriber data for smarter campaigns
• Simple-to-use reports and export of data
• Analytics
• A drag-and-drop editor

Prices: Pricing is available upon request.

21. Direct Mail

Ideal option for businesses that are of any size that use Mac.

Direct Mail for Mac enables users to create and send beautiful email newsletters. It can be used to write, develop tra,ck, distribute collaboration, and automate email messages. Direct Mail is confident you’ll find the right template if your messages are announcements, newsletters, or even promotions. You can also modify as many fields as possible. Direct Mail comes with a built-in image editor, a Design Test feature to see the perfect pixel-quality images of your message in more than 50 email clients, and live previews that change with each line you write.

When Xio wanted to find a way to communicate with their customers via custom emails, they found an application that exceeded all expectations. Its ease of use and quick learning curve helped them quickly develop and send beautiful customized emails. The simplicity and efficiency of the application make it an essential tool for the company, which has earned Xio’s highest rating.

Pros and Cons:

• Easy to use
• It is possible to improve the quality of email lists

Key Features:

• Autoresponders that can be highly customized and simple to make use of
• Reports on the campaign’s performance
• A gallery of various kinds of templates
• Dynamic content and personalization
• Surveys and polls
• Professional typography
• Forms to sign-up
• A lot of integrations

Price: Direct Mail for Mac is free for up to 150 monthly email messages. Plans start at just $15 per month.

22. Emercury

Best for Entrepreneurs

Mercury is a formidable competitor in the medium-to-small category. It has many features that take it further than the other options. It has a simple-to-use HTML editor, a drag-and-drop template editor to customize forms, and an autoresponder. Emercury’s Journey Builder offers automation, allowing you to nurture leads using triggers. Mercury connects your data to over 22,000 marketing and sales tools, teamwork applications and forms, customer support platforms, social networks, and more.

IfIf Kirk W., Director of Operations in Investment Management, needed reliable email delivery and expert guidance and advice, he opted for Emercury. Their expert team improved engagement and delivery and provided proactive solutions to safeguard the security of his IP reputation. Emercury’s automation of emails and personalized support changed Kirk’s email marketing strategy while ensuring reliability and stability in his processes.

Pros and Cons:

• Highly customizable features
• User-friendly interface
• Steady learning curve
• Limited reporting

Key Features:

• Automation of lead nurturing campaigns
• A/B testing
• Analytics and tracking of emails
• Six months of reporting retention
• Advanced segmentation
• A dynamic editor of HTML and templates.
• Delivery Optimization tools

Price: A limited free plan with up to 2,000 users and 12000 monthly email messages. Pricing starts at $227 per month.

23. HubSpot

Is it ideal for small- to midsize companies?

With HubSpot, you don’t require any design experience to create professionally designed, personalized emails. One of the most attractive advantages is that since the CRM of HubSpot drives it, you’ll have access to the most accurate data about your customers, which can be used to personalize your emails. For further customization of your emails, it is possible to go to the marketplace for templates tested to be effective. Then, you can use its drag-and-drop editor to alter the layout and elements, such as calls to action.

Its ability to be intuitive can help a company such as DoorDash, who knows all too well how important it is to have delivery time to reduce the time needed to develop emails of three working days. It’s like receiving a message that says the parcel will arrive at your doorstep in five days, only to receive it the next day. Team members at DoorDash expressed their appreciation for HubSpot’s automated email features. Before this, all their email campaigns were one-offs; now, around 80% are part of workflows.

Pros and Cons:

• Personalized email sequences
• Complete set of features
• Plans can get expensive quickly

Key Features:

• A/B testing for the most effective email message
• A drag-and-drop template editor
• An analytics dashboard
• Email sequences
• Smart times to send
• Customized reports are available.

Prices: HubSpot offers a range of free tools to help you get started and several paid-for products. Prices start at $18 a month.

24. Moosend

is ideal For Small businesses

Moosend is a fantastic option for small-sized businesses. It’s also among the top options when you’re planning to use personalization. You can divide your lists of email subscribers based on the different behaviors of your customers. This way, your messages are relevant to your customers, enabling you to be noticed.

It is also useful if you wish to expand your email list since it has customizable registration forms. Once you’ve got a good list to add, you can use its marketing automation capabilities and set up workflows to ensure that your emails are delivered when they are most appropriate.

Pros and Cons:

• Intuitive drag-and-drop functionality
• Excellent value for the money.
• Software bugs are occasionally reported.

Key Features:

• A/B testing to gauge engagement
• Data analytics to monitor open, unsubscribes, clicks, and social shares, among others.
• More than 40 responsive templates
• Pre-built automation templates
• Tracking
• Analytics and reporting in real-time

Prices: After a free 30-day trial, pricing begins at $9 monthly for 500 subscribers and unlimited emails.

25. Campaign Monitor

Is it ideal for small to mid-sized businesses?

Two features that stand out among the many features of Campaign Monitor are its beautiful templates for marketing emails and its customer service. Its email builders allow you to alter elements such as the color scheme and font to ensure consistent branding. You also benefit from millions of free images through Unsplash to help the emails you send stand out more.

It’s also a good option when segmentation is a key element of an email-based marketing plan. You can use the data about your customers you’ve already gathered to create hyper-targeted segmentation and customized emails.

Utilized by businesses in a variety of industries, it’s the Campaign Monitor’s focus on aesthetics that stands out. This has made it simpler for Drake Hotel Properties to create newsletters for email that are fashionable and exclusive. It’s not too exclusive, however… With this platform, they have boosted subscribers by more than 60%.

Pros and Cons:

• Excellent analysis and reporting
• Reliable performance
• It is possible to improve the quality of email lists
• Integrations aren’t always the best.

Key Features:

• Link Review tool will automatically scan your emails for links that may be broken or outdated.
• A visual journey designer who can make more relevant emails
• An entire analytics suite, as well as real-time insights
• Easy integration with hundreds of third-party applications
• Formulas for signing up

Prices: Pricing starts at $11 per month.

26. SendGrid by Twilio

Ideal For: Businesses of all sizes

SendGrid provides unique solutions for each phase of your business’s expansion, making it an ideal platform for companies of any size. The trust of more than 80,000 companies, including such names as Airbnb, Uber, and Spotify, offers an array of features in email marketing. These include automation, design testing, and statistics.

To get you started, look through their responsive templates (or use existing ones to import). After you’ve located an ideal template, you can tweak the design to fit your brand’s identity using drag-and-drop tools (but you can also begin with a blank slate).

Alongside easing the process of designing emails, It also makes communication with your contacts much more enjoyable. You can automate regular emails and separate subscriber lists to send personal messages.

To ensure that your email messages are perfect, the program also incorporates integrated testing of emails and tests for inbox rendering. Therefore, you can feel safe knowing that any spammy content was removed and broken links and buttons were repaired before sending emails. In addition, the tests for rendering inboxes will let you know how your email will appear in different inboxes.

SendGrid has revolutionized the way eBay is approaching marketing through email. Before SendGrid, eBay resorted to “batch-and-blast” emails. But now, thanks to SendGrid, they can improve the quality and add personalized emails that include current deals. The SendGrid’s ability to deliver has also made it easy for eBay to expand its email marketing program.

Pros and Cons:

• Powerful features
• Great for sending high volumes
• Insufficient transparency in billing
• Customer service is slow

Key Features:

• Templates for email pre-built
• Inbuilt calls to take action
• Automated triggers
• Formulas for signing up
• Statistics and testing of email

Prices: It offers a free plan that allows as many as 100 emails per day. Pricing starts at just $15 per month for a maximum of 7,000 contacts and one thousand monthly messages.

27. Salesforce

Ideal to: Large businesses

One of Salesforce’s services is a platform for marketing emails called Email Studio. It will assist you in various phases of the marketing process, such as targeting your target recipients, creating the message, and then automating your emails.

Before you begin to build your email, use its drag-and-drop segmentation tools to improve your list of subscribers and analyze what content will be a hit to increase conversion. Once your list is adjusted, you can create email campaigns that convert well. It is possible to use customizable templates developed by professional designers to design emails that keep subscribers engaged throughout the course on their path.

The final element of the puzzle is sending your emails at the appropriate time. To assist you in this, it allows you to make a delivery schedule, which will also decrease the burden on your marketing staff. In the end, it’s not as powerful as the other tools, but it’s a good option if you’re an existing Salesforce user; utilizing their email marketing services may be more beneficial than adding a third-party application to your collection.

Salesforce, for instance, has helped a major automaker like Ford by making communications more effective, which is not a small achievement. Today, customers receive real-time information about their cars, including customized banners. This reduces the number of calls.

Pros and Cons:

• Customizable features
• Convenient dashboard
• Reporting limitations
• Expensive for smaller businesses

Key Features:

• Drag-and-drop segmentation tools
• Templates
• A/B testing
• Tracking

Prices: Pricing starts at approximately $1,400 a month.

28. Benchmark

is ideal for:Businesses of all sizes

If you’re searching for an easy tool to aid you in sending customized messages to a larger audience, then you should check out Benchmark. Suppose you want to design an automated welcome sequence or follow-up with customers who have dropped their carts online. In that case, it will assist you in reducing manual labor while at the same time helping to generate more profits.

In its feature list are hundreds of flexible HTML email templates suitable for any moment, including landing pages and forms to build your subscriber base and numerous tools to evaluate the effectiveness of your campaigns.

One feature that merits attention is its Inbox Checker. The Litmus software powers it and allows you to examine your email in various situations before sending it to determine and resolve any issues that may arise with rendering.

It’s the feature for multiple lists that is the founder and CEO of Rice General’s most-loved feature. There are over 1,000 subscribers to their emails, which allows them to better cater to their clients’ specific demands.

Pros and Cons:

• Excellent A/B testing
• Easy to use
• Integrations are limited.
• Delivery is not the greatest.

Key Features:

• Drag-and-drop builder as well as HTML editor
• 50+ email templates pre-built
• A/B testing
• An AI tool for writing
• Editing photos via email editor

Price: It offers a free plan that allows at least 500 people and 3500 monthly email messages. If you want to send out more emails, the cost is just $13 per month.

29. Zoho Campaigns

Best for: Smaller businesses

Zoho Campaigns offers a suite of cloud-based products at competitive costs. Marketers can quickly create emails within minutes using pre-designed templates or embed sign-up forms into the landing page to automate information tracking.

Zoho Campaigns uses dynamic and flexible templates that allow you to send customized messages. A/B testing lets you know what design, style, and subject line work most effectively for your market. It is easy to create successful emails as the software comes with all the features needed to make email marketing as effective as possible.

Another benefit that comes with Zoho Campaigns is its interoperability. You can develop workflows using a third-party CRM, such as Zoho CRM, to track the campaigns in detail. Although the user interface may not be as sleek or intuitive as other tools, such as MailChimp, Zoho Campaigns is an affordable and reliable option that includes all the vital features essential to email marketing.

The cost-effectiveness has driven Oryx Doors and Windows, one of Zoho’s users, to move away from HubSpot. Take that together with the templates and general user-friendliness, and Zoho Campaigns has become their primary mail marketing tool. Another client is SMD Technologies, which upgraded from Microsoft Word templates and Excel sheets; the upgrade was equally cost-effective, allowing the company to reach more than twice the amount of recipients.

Pros and Cons:

• Easy to use
• Cheap plans
• Testing with A/B can be more beneficial.
• Clunky interface

Key Features:

• Drag-and-drop segmentation tools
• A/B testing
• Analytics reports
• Customizable email templates
• Integration seamless with applications from third parties
• Optimization of the time to send

Prices: It offers a free plan for over 2,000 people and 6000 monthly emails. Prices to create unlimited email messages start at just $4 per month.

30. Litmus

is an ideal option for marketing teams

Litmus is a different alternative as it offers an all-in-one service on one platform. Litmus offers email personalization and collaboration to help marketers maximize the ROI of their campaigns. This program comes with a wealth of capabilities, including developing campaigns before sending A/B testing and AI-based recommendations for content via the exclusive Litmus personalize feature.

No matter the team members’ previous information about email, Litmus is a low-code program that even non-technical staff members can effectively use. Each email is original and error-free and will help you achieve your goals of optimizing openings and conversions.

The software addresses content challenges for weekly emails. They collaborate with Kickdynamic to offer content suggestions that can be customized to maintain customer engagement. Marketers can test their messages and collaborate on massive volumes of emails, divide them by campaigns, and increase the personalization of messages based on the size of the contact list for a brand.

Litmus has collaborated with various industries, including U.S. banks, advertising agencies, and eCommerce. For instance, it has assisted Epsilon, a leading global advertising and marketing technology company, in saving over 1,000 hours each month. They can test their emails in just a few seconds on more than 100 devices and apps.

Pros and Cons:

• Testing email
• Easy to use
• Plans can be expensive (and the trial period is limited)

Key Features :

• Templates designed by templates
• Email building collaboration
• A/B testing
• ROI analytics
• Integration of Google Drive as well as Slack
• A design library for centralizing assets of the brand

Price: After a free seven-day trial, prices begin at $99 monthly.

31. Robly

Ideal For: Businesses of all sizes

Robly provides email services that use advanced technologies that boost marketers’ engagement and convert. Robly has become widely used across different industries, such as non-profits, schools, charities, etc.

What makes Robly the best option is the AI technology. It’s the only email marketing program that offers RoblyID an innovative way to boost your email leads by ten times the normal. RoblyID analyses website traffic and automatically integrates contact data into your email database. It is CAN-SPAM-compliant, and therefore, it complies with the policies for protecting information.

In addition to RoblyID, it also includes more open-generating features, including OpenGen RoblyAI, Robly, and RoblyENGAGE. These tools help you time your emails to when recipients tend to read them, automatically do retargeting, and also protect the status of your sender by segregating and removing non-engaged contacts. Your emails won’t be bombarding recipients excessively.

It’s a complete platform, but it is more difficult to master when compared to other programs. Although the learning curve is slightly more steep when your marketing team has reached this stage, it will be a useful tool to ensure that your campaigns are in line and improve the ROI.

That’s exactly what Relectric Supply Company experienced. Utilizing Robly’s AI features, the company made an additional $22,000 in net profit from its first attempt at advertising.

Pros and Cons:

• Competitive Pricing
• AI function
• Customer support could be better
• Low email deliverability

Key Features:

• Exclusive AI open-generating capabilities
• Pre-designed, mobile-responsive templates
• Real-time monitoring of traffic
• A/B testing
• Analytics
• Contact segmentation

Prices: Pricing starts at $19 monthly for 500 contacts and unlimited emails.

Why Does Email Marketing Matter?

We’ve already discussed that mail marketing is one of the highest returns of any channel for marketing. Even though marketing via email has been around for a long time and still has an ROI of around 4200 percent-for every dollar you invest in email marketing, it is possible to make an additional $42. Some reports put the ROI of email marketing at 54 percent! Considering that nearly 4 billion people in the globe use email (Statista), this shouldn’t come as an unsurprising figure. With such a massive population spread across various groups, it would be a shock to find that email marketing doesn’t yield an impressive return on investment. In addition to the return on investment, email marketing can help reach many more customers and subscribers and boost sales and the recognition of your brand.

Whatever your business email marketing, it can aid in getting your message to the right audience and allow you to remain in touch with your targeted viewers after they’ve left your site. Here are a few additional reasons your company should use email marketing for marketing:

• Loyalty. Email offers you the opportunity to keep visitors coming to your website again and time. The visitors who return to your site will be more inclined to turn into customers than those who visit your website for the first time.
• Returning visitors. Around 97% of people who come to and leave your site won’t return. This is a disturbing figure for most businesses online. But, by establishing the email lists, you can increase the number of repeat customers (and boost the first bullet point, loyalty).
• More revenue. Email marketing gets excellent conversion rates. Barilliance has reported that the average conversion rate of email-based marketing campaigns in 2022 was 8.17 percent. Furthermore, purchases made through email marketing campaigns are likely to be higher.

What’s an Email Marketing Platform?

After you’ve decided that the benefits of email marketing are worth it, You’re probably thinking about the purpose of an email marketing system and why having one is important. A platform for email marketing is a program that allows you to create and control your advertising campaigns via email. Easy enough, right?

Most email marketing platforms are cloud-based SaaS (Software as a Service) instruments. A high-quality email marketing system lets users distribute any type of email, ranging from emails with newsletters and promotional emails to emails to recover your cart from abandonment.

What Should Email Marketing Platforms Do?

Your email marketing software will ultimately simplify your life by aiding you in automating your emails and marketing campaigns and creating stunning and interesting emails that you can send to your subscribers and customers. We suggest looking for the following characteristics when choosing the right mail marketing software platform to suit your business:

User interface

The purpose of email marketing platforms is to simplify the work of an email marketing professional. Choose an email marketing platform with an easy-to-use interface and an easy learning curve to ensure you can use all the required features quickly and effortlessly.

An email editor that can be drag-and-drop is a great feature to include. If you’re a company with email designers, you must select an email marketing platform that supports HTML-based email templates. If you do not have staff to create your emails, ensure that the platform for email marketing you select has a variety of templates you can personalize to create emails highlighting your company’s brand.

Segmentation

Segmenting emails are among the most effective marketing strategies that dramatically improve your emails’ effectiveness. It is possible to create targeted marketing and promotional emails targeting specific groups most attracted to them based on demographics, location, behavior, and many more. Some email marketing platforms use AI and machine learning, so the software can assess the behavior of users in real time and refine your email marketing in real time.

Personalization

Segmentation is crucial when you wish to personalize your marketing emails. It is also important to personalize your campaign. Choose an email marketing platform with merge tags that allow you to easily personalize your emails’ subject lines and the email content. There are a few email marketing platforms that use dynamic content. This means you can make and send one email that will automatically include specific content based on the group that the email is going to.

Automation

Email marketing involves many moving components, many of which are repetitive, manual tasks. It is good to know that many of the top email marketing platforms have automatization features that aid you in saving time. Email automation includes email scheduling, delivery receipts, engagement tracking, text analytics, role-based account access for your marketing team, and even intelligent segmentation/re-segmentation based on response to your email marketing campaigns.

Testing

One of the primary actions to follow to ensure that your marketing emails have the highest ROI is to conduct tests. The leading email marketing platforms offer split testing and A/B functionality, which allows you to test different aspects of your marketing emails against each other to ensure that you’ve got the most effective combination of subject lines and copy, as well as call to action, design of emails, and design.

Analytics and reports

There are a variety of metrics for email marketing you’ll need to monitor to ensure your marketing emails are meeting the goals you set. But, keeping track of this data manually could be time-consuming. Select an email marketing platform with analytics and reporting to help you monitor openings, click-throughs, bounce rates, etc.

Extra features available today

In addition to the basic functionality, a new set of features is increasing in availability. When integrated into software for email marketing, they transform the platforms from email marketing platforms to advanced marketing communications solutions. It’s also likely that you’ve seen them advertised in the past. These are the features:

Marketing via SMS

SMS-based services integrated into email marketing allow brands to connect with customers at different stages of their buying journey. In terms of a permission-based marketing tool, SMS marketing is extremely efficient. The open rate for SMS messages can reach up to 98%; they are shorter and simple to respond to, and customers feel comfortable about the thought texts.

If SMS is combined with a well-planned email marketing campaign, companies can develop a multi-layered communication strategy.

The site as well as landing page builder

Landing pages and websites are an essential part of marketing online. They are essential for advertising services and products and creating lists of email addresses. While there are third-party software tools that can connect to email marketing platforms through scripts and plugins, using a single tool that handles email and builds and creates landing pages is more effective. Nowadays, many email marketing platforms have landing pages that can be simple to use and are much less expensive than acquiring tools from third parties.

Built-in CRM

CRMs were always more of a selling tool; however, that is changing. Since the boundaries between marketing and sales blur, companies have begun taking note of all the information CRMs gather. By enhancing their profiles, marketers can send customized emails and content consumers need.

Website personalization

Website personalization allows marketers to deliver unique buyer experiences. This is crucial for today’s customers. Up to 88 percent of marketing professionals have noticed improvement in customer satisfaction due to personalization, and 72% of customers will only respond to personalized messages.

Personalization of websites allows brands to provide specific content to buyers in the present. From a blog post that will help customers on their journey to coupons for discounts for those ready to purchase, You can provide buyers with specific marketing campaigns that boost conversion rates.

Advertising Digital

Paid ad creation tools simplify the process of marketing. Like CRM’s built-in landing page and website builders, paid ad-creation tools allow you to measure and track conversions within one place. Today, email marketing platforms permit users to build social media and search engine advertisements.

Chatbot and chatbot functions

Chat isn’t new. However, it is changing the way companies interact with customers. As conversational marketing grows and expands, using chat as an integrated marketing platform isn’t too far-fetched. Chat allows brands to open an avenue to potential buyers, and through clever email automation, those buyers will be guided on the path to purchase faster.

Which Platform Should You Choose?

There’s a lot to think about when selecting the right platform. For your convenience, we’ve created 14 categories. They include medium, small, and enterprise suggestions. We also discuss the best platforms for eCommerce businesses: the easiest to use, deliverability numbers, and more.

1. Recommended Email Marketing Platforms for Creators and Small Business

Small-scale businesses usually must balance affordability and function more than other businesses. However, that doesn’t mean you must sacrifice the features you need. To balance the two, there are three platforms we’ve discovered to be ideal for solopreneurs and small-scale businesses.

Each platform lets you create personalized emails and build web pages for landing; it is simple to use, is available at a reasonable cost, and lets you scale when your brand expands:

• ConvertKit – Great for generating sales and engagement
• Mailchimp – Great for creators, small businesses, and distributing paid advertisements
• Aweber is an excellent option for small-scale businesses who need reliability and a slick platform to work with and automate

Here’s a quick overview of the most important features that these platforms have to offer:

Feature	ConvertKit	Aweber	MailChimp
Email Builder	YES	YES	YES
Landing Page Builder	YES	YES	YES
Campaign Builder	YES	YES	YES
Automation	YES	YES	YES
Autoresponder	YES	YES	YES
Price*	$9/mo	$14.99/mo	$13/mo

2. Medium Business Email Marketing Platforms to Use

Our research indicates that small-sized companies require greater functionality, reliability, and a lower cost of operation. Pricing isn’t an issue, provided these requirements are satisfied.

These platforms make it onto our list of the top for medium-sized businesses, and they come with the features that make them excellent options:

• Drip – A highly effective solution for eCommerce companies of small or medium size that includes SMS, segmentation, and revenue allocation
• Keep smart automation; CRM functions allow personalization of emails using CRM fields.
• “SendX” Advanced Email Sequences, as well as an interactive heatmap of clicks

In addition to the features provided by platforms in the small-sized market, let’s take an overview of the most important features platforms that operate in the medium-sized business sector offer:

Feature	Keap	Drip	SendX
Built-in CRM or integration)	Integration	Built-in	Built-in
Click Heat Map	NO	NO	YES
CRM Profile-Based Personalization	YES	YES	YES
Revenue Attribution	YES	YES	YES
Price*	$159/mo	$39/mo	$7.49/mo

3. Enterprise Email Marketing Platforms Worth Testing

Larger companies require high stability, particularly as they have several campaigns. Although most platforms provide the same features, platforms geared toward large companies offer more powerful and sophisticated features.

These are the three platforms that are best designed for large-scale businesses:

• “SendPulse” includes multiple-channel integrations and automated features that help improve customer engagement.
• User.com is designed with user engagement as its primary function; it allows for individualization based on the unified CRM data.
• ActiveCampaign ActiveCampaign HTML0 Highly effective for segmenting lists and utilizing dynamic content to personalize emails

4. Recommended for eCommerce

eCommerce email marketing remains marketing via email; however, brands depend on various connected features. This is our list of the most important features and the platforms we suggest for eCommerce companies.

Feature	Omnisend	Drip	MailerLite
Landing Page Builder	NO	NO	YES
Campaign Builder	YES	YES	YES
Automation	YES	YES	YES
Autoresponder	YES	YES	YES
Segmentation	YES	YES	YES
A/B Split Testing	YES	YES	YES
Revenue Attribution	YES	YES	YES
Price*	$16/mo	$39/mo	$10/mo

5. Best Overall Integrations

Today, we live in a time when apps must talk to one another. These email platforms can provide the most complete integration and user experience.

Email Marketing Platform	No. of Native Integrations	Type	App Integerations
ActiveCampaign	384	Free	show app
ConvertKit	107	Free	show app
Drip	108	Free	show app

6. Top Retargeting Platforms

Retargeting doesn’t pop into your mind when deciding which platform to select. However, it’s an effective feature. Email marketing platforms have started offering pixel options for the major platforms to allow brands to reach out to customers. Here are the platforms that offer the most effective retargeting options

• GetResponce provides the social media platform’s ad creator tool. The tool works as an extension of Facebook and Google’s platform. It lets users design ads for all platforms (including Instagram) and allows retargeting.
• Bitrix permits Google, Facebook, and Instagram ads to be created. The options include integrations with GA Connector. You can use Facebook or Instagram Lead Ads and create Google Search ads. Remarketing features are available for each advertising platform.
• Mailchimp is an application modeled after Facebook and Google’s ad-creation platform. It lets you create ads and pixels to remarket opportunities.

7. Best Survey Tools

Surveys are the most essential tool for business. Combining them with emails gives you a perfect mix to find your customers’ opinions and want to hear. While a handful of platforms have built-in surveys, we’ve found that integrations are the best option. Integrations with more sophisticated survey software allow for more features that are bug-free.

This is our list of the top email platforms that include survey tools:

Survey Functionality	Mailchimp	Brevo	MailerLite
Built-in or Integration	Built-in &Integration	SurveySparrow	Built-in
Polls	YES	YES	YES
Conversational Forms	YES w/Integration	YES	YES
Embedded Surveys	YES	YES	YES

8. Best Templates And Builder Functionality

A great UI and UX are crucial in today’s world. The top three on our list of best overall experiences in creating emails and using templates. They all provide a simple and logical feel, and you’ll never wander off or become annoyed trying to get things completed. Here are the features that the top email marketing platforms have to offer in terms of builders and templates:

Builder Features	ConvertKit	ActiveCampaign	MailerLite
Type of builder	Drag-and-Drop	Drag-and-Drop	Drag-and-Drop
Number of Templates	9	+ 125	47
Customizable	YES	YES	YES
HTML& CSS Access	YES	YES	YES

9. Best List Management

Best practices for managing lists typically provide lots of value. But when it comes to your particular platform, you’ll require tools to find out who you’re contacting to get positive outcomes. Although not all the platforms listed have features such as predictive insights into commerce and forecasted demographics, they are included due to their user-friendliness and capabilities.

It’s also important to remember that even though segmentation can be classified by demography, other features like predicted demographics and the ability to predict commerce differ. The former is based on the pooling of data through a vast population of an electronic platform’s database. The latter provides predictive information about the purchase habits of the future.

List Management Features	Mailchimp	MailerLite	Omnisend
Tags	YES	YES	YES
Segmentation	YES	YES	YES
Behavioral Targeting	YES	YES	YES
Predicted Demographics	YES	NO	NO
Predictive Commerce Insights	YES	NO	NO

10. Easiest to Use

UI and UX can make or break a product. Marketing platforms for email balance with various features, and typically, the more features they have, the more difficult it becomes to make the platform simple to use. These three platforms are the most simple to use and have features that stand out to us. They’re not just easy to use but also simple to use in case you’re stuck and need assistance from a knowledge base online.

• MailChimp is Simple to browse through the various features and gives you access to certain tools on the account’s home page.
• Omnisend: Clean email builder and a campaign builder.
• SendPulse It is a simple drag-and-drop campaign builder.

11. Value for Money

The cost of a product is a subjective issue. You can opt for the most affordable option with the most features, but it might not be able to accomplish all the things you require. We’ve put all the platforms in a row and listed three that we believe provide the most value for money across all segments:

• creators: ConvertKit – Flexible and equipped with everything you require to expand your company
• Small-scale business: MailerLite – Feature powerful and easy to use. From $10/mo.
• Medium-sized Business Emailchimp is simple to utilize and expand according to your brand. From $9.99/mo
• Large enterprises: SendPulse – Powerful features and a solid platform. From $8/mo

eCommerce (small, medium, and large companies) Drip is the best revenue attribution system and provides SMS marketing to boost campaign engagement. From $19/mo

12. Best Analytics and Reporting

The most effective marketing emails are created from data that can be used to make decisions. The data of today is changing rapidly. Email marketing platforms must be able to collect data but also present it in a manner that’s simple to comprehend and utilize. The platforms we’ve tested to provide the most effective analytics and reports include:

• ActiveCampaign Clean and clear results, providing quick analysis of campaign performance
• Mailchimp offers predictive analysis on customers of commerce.
• MailerLite provides all the information you need to know about the performance of the email clients that your subscribers utilize.

13. Best Onboarding and Support

Although most platforms aren’t complicated, some require a hand to begin. A good onboarding experience will make you want to know more about the platform of your choice. These platforms provide the best combination of customer support we’ve ever seen.

Service	ActiveCampaign	Keap	ConvertKit
Onboarding	YES	YES	YES
Dedicated Account Manager	YES	YES	NO
On-Demand Training	ActiveCampaign University	Customer and Resource Webinars, Events	Free Course Library
Telephonic Support	YES	NO	YES
Email Support	YES	YES	YES
Online Knowledge Base	YES	YES	YES
User Community	YES	YES	YES
Chat Support	YES	YES	NO

14. Top Picks for CRM and Email Automation

Automating emails is standard nowadays and is offered by nearly every platform. What sets these apart is the way other features can complement automation. CRM integration aids in personalization and segmentation, making an easier, more precise marketing driven by drip-email marketing. Tags and revenue attribution to determine how much your customers spend.

Here are our top recommendations for automation, along with the reasons:

• ConvertKit is the best tool for creating campaigns quickly and letting automation handle the rest.
• Drip’s revenue attribution feature, eCommerce-first platform design, and connections to eCom platforms make it a highly effective instrument that is ideal for eCommerce brands.

Keap runs on Infusionsoft, which makes it an excellent automation tool. It can manage everything from payment to tracking sales using the pipeline.

Feature	Drip	Keap	ConvertKit
CRM Integration	YES	YES	YES
Revenue Attribution	YES	YES	YES
Segmentation	YES	YES	YES
Drip Campaigns	YES	YES	YES
Tagging	YES	YES	YES

How to Choose the Best Email Marketing Software Platform

Selecting the best tool for you can be a bit daunting. As you can see, there’s plenty to consider when selecting your email marketing platform. The best way to choose the right platform is to develop a list of things your business needs and would like to accomplish through marketing via email.

To make it easier, we’ve designed this framework that you can use:

Establish your goals

Marketing through email is a component of a bigger goal of achieving success in marketing. The search for a tool to assist you in reaching your goals is easier if you know your objectives. These are the most popular goals that marketers seek to achieve:

• Rates of open increase
• Increase click rates
• Leverage automation
• Traffic at the site of the drive
• Create more personalized customer journeys
• Integrate email and CRM to create enhanced profiles
• Nurture leads
• Improve leads and sales conversions
• In-depth analytics and revenue attributability

Match features to goals.

If you know the goals you’d like to accomplish, Now is the time to locate platforms that can provide what you’re seeking. There are many platforms to choose from, which means you can create real-time intelligence by collecting information. Create a spreadsheet containing the information you’d like and add the platforms you discover to it.

If, for instance, you’re looking to cut down on time, choose an option that has the most automation-friendly features feasible. However, when you’re more focused on maintaining leads, choosing an application that makes it easy to increase your list of subscribers and send out engaging newsletters is the best option. In this scenario, features such as an online landing page creator and forms newsletter templates are useful.

Ask your network

Most people use email. If you’re not using it to gather information and you’re not the person responsible for the email campaign. Other users can give you an understanding of the more intricate aspects of a specific platform, which isn’t something that a list of features could accurately describe.

Your competitors may not be willing to divulge their technology stack. However, an agency for digital marketing is more likely to suggest tools. You can also reach out to professional networks such as LinkedIn. Alongside contacting your contacts, examining online reviews and case studies can shed information about what customer experience and support are like.

Sign up for a free trial first.

The majority of email marketing platforms offer the possibility of a trial period for free. The typical trial is 14 days; however, in some instances, it can be extended to 30 days. Rarely does a program restrict its use to just one week or give no trial at all.

Even if it’s just seven days, make use of it. This is not for saving money but to test out the capabilities before deciding whether you want to “buy.” The test will offer you a clear impression of the ease of usage and the capabilities.

Additionally, you could use this trial to test their customer service. Was their response time quick? Did they have the right knowledge? Do they have any time or language barrier? These are the kinds of questions you can answer in the real world during your test.

Pick the right plan.

Email marketing plans contain several basic components. Here’s an overview of what you can expect when putting your budget in line with the tool you prefer:

Price options

Typically, email platform pricing can be found in two forms: monthly and annual. Pricing monthly is usually built around a pay-as-you-go model, which means there are no contract obligations or commitments to pay. You can also change your mind at any time.

Annual plans need more focus. These plans offer reduced prices and are payable in advance. One tip: If you can, try your new platform before signing up for a long-term plan. Demos are fantastic; however, as we said earlier, we suggest trials that include all the features you require. So, any limitations can be discovered before you sign a year-long contract.

Subscribers

Plans are often dependent on the number of users you’ve. In a transactional company marketing platform, email marketing platforms utilize the number of subscribers and emails you send to gauge the amount they’ll charge customers for using features and other functions.

Methodology

There are many software tools for email marketing available. This isn’t an all-inclusive list of programs you could test. But it’s a great starting point and, in our opinion, is currently the most effective.

This is based on experience firsthand. By combining our team’s experiences with the software and our observations of others and colleagues, we can identify the advantages and disadvantages of each platform and offer suggestions on which software best fits the particular application.

In essence, imagine this as a compilation of the reviews on the internet that thousands have posted.

As the market for email marketing software expands, so does the list. Therefore, bookmark this page and refer to it regularly to see what new tools to check out and what new features established players have made available.

Key Takeaways

From what it appears, email marketing isn’t likely to go away anytime soon. It’s one of the more cost-effective, practical, and user-friendly tools. If you take the proper approach, you can build an active list of users. And, with a little work and a plan, you can continue to grow the list.

Therefore, including a reliable mail marketing system in the martech stack is imperative. It will be used for years in the future. Email isn’t like social media apps, which ended up being more than an unsuccessful social experiment. From Generation Zers to baby boomers, most people have at least one email address.

You’ve probably met the people who aren’t using Facebook and Instagram. However, they do make use of email.

The reason is that you can reach a huge audience through email. However, you must utilize one of these marketing platforms to reach them effectively.

Frequently Asked Questions – Email Marketing Software

Conclusion

In conclusion, the best email marketing software platforms offer a wide range of features and capabilities to help businesses reach their target audience effectively.

With tools for automation, segmentation, and analytics, these platforms empower users to create engaging and personalized email campaigns. The top contenders in this space provide user-friendly interfaces and robust customer support to ensure a seamless experience for marketers.

By leveraging the power of these platforms, businesses can enhance their email marketing efforts and drive better results. As technology continues to advance, it’s essential for organizations to stay updated with the latest email marketing software innovations in order to remain competitive in the digital landscape.

Take the time to explore these platforms and find one that aligns with your business needs and goals.